Communication Evaluation of a shampoo brand.
Female
Age: 15-40 Years
LOI: 40 Minutes
SEC: ABC
Categories Covered: Hair Care
Quant Total Sample: 800
Qual Total MGD: 9
Our Strategies
- To evaluate communication keeping the needs of female consumer in mind.
- To understand the slow growth of the brand despite a mix variant strategy?
- Grow Market Share: How would communication recruit new customers to grow market share?
Methodology
- Mix methodology of quant and qualitative fieldwork.
- Spotlight FGD to understand the consumer in detail in order to understand in depth their needs wants and opinions of brands.
- Using qual input and suggestions for conducting quant fieldwork.
Criteria
- Must be using Shampoo for personal use.
- Must be a decision-maker of branded shampoo.
- Must be used for at least 12 months.
- Must have used other brands in past.