Response to Praline chocolates.
Moms with kids 5-15
Sec A1
Purchase premium/foreign brands of snacks, chocolates at least once a month for the household.
Gift others during festive seasons like Diwali.
Sample Plan:
Centers:
Centers:
- Mumbai, Delhi, Pune, Surat.
- Total 12 FGD.
- Per City 3 FGD
Objectives
- Understand the potential for consumption and gifting Praline chocolates.
- Audit of premium dessert consumption, including chocolates.
- Response to product The fit of the product with consumer life occasion.
- Price expectation
Methodology
- Photos of the pantry of deserts/premium chocolates consumed (At recruitment)
- Pre-task client product placement for a week.
- Consumption & response of family and guests recorded, shared via WhatsApp.
- Followed by FGDS with Mom’s.
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