Consumer Research Process
Services Include:
Both B2C & B2B Surveys
B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions.
Face to Face
Street Intercepts, Exit Interviews, Hall Tests (PAPI/ CAPI)
Telephone interviews
Telephone interviews can also be referred to as CATI interviews (Computer Aided Telephone interviews).
Mystery Shopping
This technique is commonly used by retailers, market research and consumer watchdogs to measure the quality of customer service.
Other Services:
- Translation Market research translation can be a valuable tool for success, whether your business is expanding to reach a new foreign language market or trying to improve its current standing on an international stage.
- Coding Coding in market research is the process of making open-ended comments and categorizing them to allow for data analysis.
- Deliverables are mainly up to Tabulations and/or Reporting.
- For cost-efficient consideration, the client can consider purchasing only fieldwork and data services.