Quality Control Process
Language Translation
Questionnaires are provided to the field in English by the Research agency. There are skilled translators to do the translation in different languages. Arabic translators are based in UAE and we use translators based in India and Pakistan for different Indian languages and for Urdu. This exercise gives us the proper meaning of the questions which is understandable to different language speaking respondents.
Show Cards & Other Stimulus Materials
These are prepared by the EIC/Team Leader with utmost caution as these are very vital aiding materials. Questionnaires are printed within office premises with the use of high-quality printing machines. Most often the stimulus materials are being shared by the research agencies themselves.
Field Briefing & Mock Calls
This is done by EIC himself/herself to ensure uniform instructions to the entire team and Team Leaders. Every question is discussed with proper examples. After the questionnaire briefing, the team needs to go through Mock Calls to ensure their understanding of the tools.
Distribution of Interviews with Quotas
There are norms as to how many interviews one interviewer can or should do in a day. EIC/Team Leader distributes the quota to every interviewer with specified sampled area mentioned in that. Reporting and Questionnaire submission date and time were also conveyed to the team at the same time.
Accompany
The interviewer must be accompanied by TL/ EIC during actual fieldwork at least once to ensure that the team is following the instructions.
Initial Feedback
Each interviewer must submit initial two interviews and collect feedback from the TL / EIC. This is a must. If needed then there will be a debriefing session as well.
Back Checking
25% of work done by each interviewer must be back checked over the telephone by the TL with specified questions to ensure the authenticity of the interview. No questionnaire is accepted without a proper contact number. 5% of TL’s backchecking also re-checked by EIC to ensure that backchecking rules are followed. The number of backchecking can be more if the situation demands.
Submission to DP
After all those above-mentioned steps are followed then questionnaires are submitted for Data Entry.